Project will add 577 new housing units, commercial space & community amenities to Southfield City Centre

The Michigan Strategic Fund (MSF) Board approved a Transformational Brownfield Plan (TBP) incentive package today to support a mixed-use redevelopment project that will reinvigorate blighted, vacant land in the Southfield City Centre through added housing, commercial space and community amenities.  

The $131,822,436 TBP package requested by the city of Southfield Brownfield Redevelopment Authority and developer Middlepointe Investment Group LLC includes construction of a walkable, high-density mixed-use development including three multi-story, mixed-use buildings, a single-story retail structure and one multi-story parking deck with ground-floor retail.  

In total, the project is planned to include 577 residential units, surface and structured parking spaces and 42,665 square feet of retail and commercial space. The project also includes two pocket parks and a pedestrian greenway connecting Southfield’s central park with development to the west. It is anticipated the overall project will create 100 full-time jobs and bring a total capital investment of $209,552,970. 

“This is more than a redevelopment—it’s a rebirth,” said Southfield Mayor Dr. Ken Siver. “The Middlepointe project will bring much-needed residential density, economic activity, and walkability to our City Centre. It’s a transformative investment in our future and a shining example of how public-private partnerships can reshape communities in profound and productive ways.” 

The development team is led by Hassan Jawad, a real estate investor and developer with a longstanding track record of delivering transformative projects across Michigan. Under his leadership, the Middlepointe Development Team brings deep collective expertise across real estate acquisition, finance, construction, and asset management. The team has successfully developed and managed hundreds of residential units and significant commercial square footage, including office, retail, and mixed-use developments throughout Southeast Michigan.   

The Middlepointe development builds on placemaking efforts for the city of Southfield, which became a Certified Redevelopment Ready Community in 2016. Project highlights include:

• Three multi-story, mixed-use buildings;
• One structured parking deck with ground-floor retail;
• 577 residential units—offering a mix of market-rate, affordable, and workforce housing;
• Over 42,000 square feet of commercial and retail space;
• 826 structured parking spaces and 179 surface spaces; and
• Two pocket parks and a pedestrian greenway linking to Southfield’s Central Park.

“The long-awaited redevelopment of the Evergreen & Civic Center Roads intersection—considered the “Main & Main” of the Southfield City Centre District—marks a major milestone nearly two decades in the making,” commented City Administrator Fred Zorn, CEcD. “Since the demolition of the outdated structure in 2009, this key corner has remained a visual and functional gap in the heart of the city. Southfield, as a Redevelopment Ready Community, enlisted the public to create a vision for the site. Recognizing the potential, Middlepointe Investment Group stepped in to support vision and had the commitment to transform this underutilized site into a vibrant, high-density, mixed-use community hub.”

Residents and patrons of Middlepointe will be able to live, work, and enjoy being in the inviting neighborhood setting of this new 8-acre mixed-use development in the heart of Southfield City Centre. Middlepointe’s vast residential offerings will also include community amenities such as a pool, dog park, gym, and EV chargers. The community was designed with pedestrians in mind with wide walkways and plenty of greenspace to enjoy.

This transformational project, once fully developed, will significantly strengthen Southfield’s tax base and bring new vitality to the City Centre. The site, once deemed functionally obsolete, presented complex challenges—uneven terrain, unfinished grading, and the need for environmental remediation. These conditions made brownfield support critical to unlocking the site’s potential. By utilizing Michigan’s Transformational Brownfield Plan program, Middlepointe Investment Group is not only delivering new housing opportunities but also creating a workforce training program that will provide jobs and skill-building for local residents in construction and skilled trades.

"We're grateful to the Michigan Strategic Fund and the Michigan Economic Development Corporation for their support of the Middlepointe Development," said Hassan Jawad, president of Middlepointe Investment Group. "This project represents a major investment in Southfield and the broader Southeast Michigan region4one that will create jobs, attract new businesses, and help meet the growing demand for high-quality, affordable housing. Middlepointe is about more than buildings – it's about building opportunity, strengthening the Southfield City Centre, and contributing to a more inclusive and economically vibrant community." 

For more information, contact Southfield Business Development at (248) 796-4160 or visit Middlepointe – Southfield Michigan Development.